Privacy Policy
This Privacy Policy explains how Dolphin Furniture collects, uses, stores and protects your personal information when you visit our website, contact us or purchase our products.
Last updated: 19 July 2026Our Commitment to Your Privacy
Dolphin Furniture respects your privacy and is committed to protecting your personal information. We aim to use your information fairly, lawfully, securely and transparently in accordance with applicable UK data-protection law.
Who We Are
Dolphin Furniture is responsible for deciding how and why your personal information is used when you interact with our business. In data-protection terminology, we are generally the data controller of this information.
Dolphin Furniture
691A Stratford Road
Birmingham, B11 4DX
United Kingdom
Telephone: +44 7868 184785
Website: dolphinfurniture.co.uk
Scope of This Privacy Policy
This policy applies when you:
- Visit or browse our website.
- Create or use a customer account.
- Place an online, telephone or showroom order.
- Ask us for product information or a quotation.
- Contact our customer-service team.
- Request delivery, collection, repair or return services.
- Subscribe to promotional communications.
- Enter a competition, promotion or customer survey.
- Post a review or interact with our social-media accounts.
- Visit one of our showrooms or business premises.
Personal Information We Collect
The information we collect depends on how you interact with us. It may include:
| Information Category | Examples |
|---|---|
| Identity information | Your name, title, account username and customer or order reference number. |
| Contact information | Billing address, delivery address, email address and telephone number. |
| Order information | Products purchased, product preferences, measurements, delivery instructions, order history, returns and refunds. |
| Payment information | Payment status, transaction reference, payment method and limited billing details. Complete card information is generally processed by our payment providers. |
| Communication information | Emails, messages, telephone enquiries, complaints, customer-service records and social-media communications. |
| Technical information | Internet Protocol address, browser type, device type, operating system, website activity and cookie identifiers. |
| Marketing preferences | Your newsletter choices, communication preferences and record of consent or opt-out requests. |
| Review information | Product reviews, ratings, photographs, videos and other content you choose to submit. |
Please do not send us sensitive personal information unless it is genuinely necessary and we have specifically requested it.
How We Collect Your Information
Information You Provide Directly
We collect information that you provide when you complete a form, create an account, place an order, make a payment, contact us, request a return or submit a review.
Information Collected Automatically
Our website and authorised technology providers may automatically collect technical and usage information through cookies, server logs and similar technologies.
Information Received from Other Organisations
We may receive information from payment providers, delivery companies, fraud-prevention services, marketing platforms, social-media platforms or other service providers involved in your interaction with us.
How We Use Your Information
We may use your personal information to:
- Process and manage your orders.
- Take and confirm payments.
- Arrange delivery, collection, assembly or installation.
- Provide product information and quotations.
- Manage customer accounts.
- Handle returns, refunds, repairs and complaints.
- Respond to questions and customer-service requests.
- Prevent fraud and protect our website and business.
- Maintain financial, tax and transaction records.
- Improve our website, products and customer experience.
- Measure website performance and understand customer activity.
- Send permitted marketing and promotional communications.
- Manage legal claims and enforce our agreements.
- Comply with legal and regulatory requirements.
Our Lawful Bases for Using Information
Data-protection law requires us to have a lawful reason for using your personal information. The lawful basis will depend on the purpose for which the information is used.
| Lawful Basis | How It May Apply |
|---|---|
| Performance of a contract | Processing an order, accepting payment, arranging delivery, providing customer service and managing returns. |
| Legal obligation | Keeping legally required records, responding to lawful requests and complying with tax, accounting, consumer and regulatory requirements. |
| Legitimate interests | Protecting our business, preventing fraud, improving our services, responding to enquiries and managing legal claims, provided your rights do not override those interests. |
| Consent | Using certain optional cookies or sending marketing where consent is required. You may withdraw your consent at any time. |
Orders, Payments and Delivery
When you place an order, we use your identity, contact, order and payment-related information to process the purchase and fulfil our agreement with you.
Payment information may be collected and processed by independent payment providers. We generally receive confirmation of the payment, transaction references and limited billing information rather than your complete card details.
We may share your name, delivery address, telephone number and relevant delivery instructions with couriers, delivery teams, installers or suppliers where necessary to complete your order.
Marketing Communications
We may send you information about products, promotions, showroom events or special offers where you have agreed to receive it or where another lawful marketing rule permits us to contact you.
You can stop receiving marketing communications at any time by:
- Using the unsubscribe link in a marketing email.
- Replying to a message with an opt-out request.
- Contacting our team through our website.
- Calling us on the telephone number shown in this policy.
Opting out of marketing will not prevent us from sending essential service messages about an active order, payment, delivery, return or customer-service issue.
We may keep a minimal suppression record to make sure your marketing preference continues to be respected.
Cookies and Similar Technologies
Cookies are small files or identifiers that may be stored on your device when you visit our website. Similar technologies may perform related functions.
Strictly Necessary Cookies
These cookies help provide essential website functions such as security, shopping baskets, checkout, account access and saved privacy choices. They may operate without optional consent where the law permits.
Analytics Cookies
Analytics technologies help us understand website visits, navigation patterns, page performance and technical problems. They should only be activated where the required permission has been obtained.
Advertising and Personalisation Cookies
These technologies may be used to measure advertising, limit repeated advertisements or provide more relevant content. They should not be activated before the required consent is obtained.
You can use the website’s cookie banner or settings tool to accept, reject or change your optional cookie preferences. You may also control cookies through your browser settings.
Who We May Share Your Information With
We may share relevant personal information with trusted organisations that help us operate our business, including:
- Payment and finance providers.
- Delivery, courier and collection companies.
- Product suppliers, manufacturers and installers.
- Website-hosting and technical-support providers.
- Customer-service and communication platforms.
- Analytics, advertising and marketing providers.
- Fraud-prevention and website-security providers.
- Accountants, insurers, legal advisers and auditors.
- Government bodies, courts, regulators and law enforcement.
- A buyer, investor or adviser involved in a possible business sale, restructuring or transfer.
Service providers should only use personal information for the authorised service and must protect it appropriately.
We may also disclose information where required by law or where reasonably necessary to protect our customers, employees, property, website or legal rights.
International Data Transfers
Some website, payment, analytics, communications or cloud-service providers may store or process information outside the United Kingdom.
Where personal information is transferred internationally, we aim to ensure that an appropriate legal transfer mechanism or recognised protection is used where required.
This may include a transfer to a country covered by an applicable adequacy decision or the use of approved contractual safeguards and additional protections.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax, contractual and reporting requirements.
| Record Type | General Retention Approach |
|---|---|
| Order and transaction records | Kept while the order is active and afterwards for the period needed for accounting, tax, warranty, complaints and legal claims. |
| Customer enquiries | Kept for the time needed to respond, resolve the matter and maintain an appropriate customer-service record. |
| Marketing records | Kept while you remain subscribed. Limited suppression information may be retained after you opt out. |
| Account information | Kept while your account remains active and for a reasonable period after closure where required. |
| Cookie and analytics information | Kept according to the cookie’s duration, your privacy settings and the relevant provider’s retention period. |
When information is no longer required, we may delete it, anonymise it or securely restrict its further use.
How We Protect Your Information
We use reasonable organisational and technical safeguards designed to protect personal information against accidental loss, unauthorised access, misuse, disclosure, alteration or destruction.
These safeguards may include:
- Secure website connections and payment processing.
- Access restrictions and password protection.
- Website monitoring, backups and security tools.
- Limited staff access based on business need.
- Confidentiality and service-provider obligations.
- Processes for responding to suspected data incidents.
No internet transmission or electronic storage system can be guaranteed to be completely secure. You should also protect your account password and avoid sending payment-card information through ordinary email or social-media messages.
Your Data-Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Be informed about how your information is used.
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of information in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to processing based on legitimate interests and object to direct marketing.
- Request data portability for certain information processed electronically.
- Withdraw consent where consent is the lawful basis.
- Challenge certain automated decisions where applicable.
These rights are not absolute and legal exemptions may apply. We may need to request information to confirm your identity before responding.
To make a request, contact us using the details at the bottom of this policy. Please describe your request clearly and include enough information for us to identify the relevant records.
Children’s Privacy
Our products and website are intended for adults and are not directed at children.
We do not knowingly collect personal information directly from children for online purchasing purposes. Orders should be placed by an adult who is legally able to enter into a contract.
Please contact us if you believe that a child has provided personal information to us without appropriate permission.
Third-Party Websites and Social Media
Our website may include links to social-media platforms, payment services, finance providers or other third-party websites.
These organisations operate independently and may have their own privacy policies, cookie practices and terms. We are not responsible for how an independent third party collects or uses information after you leave our website.
You should review the relevant third party’s privacy information before providing personal data.
Changes to This Privacy Policy
We may update this Privacy Policy when our services, technologies, suppliers, business practices or legal obligations change.
The latest version will be published on this page. The date shown at the top of the policy indicates when it was most recently updated.
Where a change is significant, we may provide an additional notice through our website or another appropriate communication method.
Questions and Complaints
Please contact Dolphin Furniture first if you have a concern about how we have used or protected your personal information. We will aim to investigate and respond appropriately.
You also have the right to raise a data-protection complaint with the Information Commissioner’s Office, the United Kingdom’s independent data-protection regulator.
You may also seek legal advice or use another available dispute process where appropriate.
Contact Dolphin Furniture
Contact us to ask a privacy question, update your information, change your marketing preference or exercise a data-protection right.
Birmingham, B11 4DX,
United Kingdom